SALA’s purpose is to encourage interaction and collective thinking within the region's luxury industry, something we hope to accomplish by providing fresh industry intelligence while creating regular opportunities for informed debate, networking and collaboration between our members through a series of events. For the last 3 years we have committed ourselves to accelerating and supporting the luxury and wealth management sectors in South Africa. SALA assists international brands with their market entry, positioning and client engagement strategies. SALA is passionate about profiling artisans from the African continent and has helped to build awareness around the high level of craftsmanship and skills available in South Africa. SALA works both on the supply and demand side of the industry. SALA develops discrete and considered engagement plans whereby wealth management companies can create strategies that resonate with affluent client bases in South Africa through collaboration with luxury brands.

Latest works

  • Cruises International – Seabourn

    The SA Ostrich Business Chamber

    French SA Chamber of Commerce

    SA Netherlands Chamber

Latest blog posts

Hearts of Change was a private client event bringing together a few unique women who are creating ...


Gorgeous by Graham Beck, the first brand-exclusive bubbly bar in South Africa has opened its doors at ...

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Silvana Bottega, CEO of SALA, was invited to chair the second day and to moderate a panel ...