SALA’s purpose is to encourage interaction and collective thinking within the region's luxury industry, something we hope to accomplish by providing fresh industry intelligence while creating regular opportunities for informed debate, networking and collaboration between our members through a series of events.

We are proud to have the support of Sanlam Private Investments as our core sponsor in 2011.

Members enjoy the incredible hospitality of our venue sponsor, Orient-Express, that has offered SALA members gracious access to the use of the Mount Nelson Hotel, Cape Town and The Westcliff, Johannesburg.

SALA has recently worked with Luxury Branding to publish a report, 'South Africa: a New Frontier for Luxury Brands', with the aim of providing SALA members with valuable strategic insight into an otherwise neglected market segment. In 2011 we will be looking at 'The Golden Continent & The Ethics of Luxury' and how HNW's are committed to creating a change in the world and how luxury and premium lifestyle businesses operating in the emerging market of South Africa are being sensitive to the local environment. The 'Ethics of Luxury' will bring together two dimensions that, at first glance, may not sit comfortably together with the very nature of luxury being ‘hedonistic’ and in some ways contrary to the ‘puritan’ nature of ethics. A shift has occurred and increasingly businesses operating in the luxury and premium lifestyle industry have had to justify their “ethos” in market as consumers and businesses have realized the need to be conscious of the world in which they operate and how they impact their environment.

We look forward to working more closely with you and if you have any queries do not hesitate to contact us.

Silvana Bottega
CEO