SALA’s purpose is to encourage interaction and collective thinking within the region's luxury industry, something we hope to accomplish by providing fresh industry intelligence while creating regular opportunities for informed debate, networking and collaboration between our members.

Our recently launched publication, entitled 'South Africa: a New Frontier for Luxury Brands', is the result of a landmark enquiry into the luxury brands arena in South Africa. It marks the first in a series of annual research initiatives to be conducted by SALA and a copy is available to all members as part of their membership package. Non-members may purchase the booklet at a cost of ZAR3800 / EUR350.

This project was informed by 100 in-depth interviews with industry representatives, commentators and consumers, both at home and abroad, carried out between May and August 2009, with the aim of providing SALA members with valuable strategic insight into an otherwise neglected market segment.

An outline of the document is available for download in the News > Downloads section of this site.

We hope that the findings are both insightful and inspiring and we look forward to receiving your feedback.

Piers Schmidt
Chairman