SALA was initially co-founded by Silvana Bottega and Piers Schmidt in June 2009. The Association formerly started operations in September 2009, after two successful launch events in Johannesburg and Cape Town. During that year the contact base has grown to 1000 qualified leaders in the luxury and premium lifestyle industry in South Africa and has 72 brands committed to develop the sector by working together.
Matt Morley, the Association's Commercial Director, has also played a key role in cementing the growth of this initiative. A special thanks must go out to the whole founding team including Gemma Burdett, Darius Meadon and Cliff Nichols, who spearheaded the first piece of SALA research and who all contributed enormously to the solid foundation upon which SALA is now built.
Events
 | 29th February 2012 Salon Prive at The Design Indaba |
SALA Wealth Summit7th March 2012 |
A two day summit with leading speakers in the luxury industry and wealth management space. This innovative conference is designed to explore the state of wealth in the South African market and to identify where lie the obstacles and the opportunities.
By bringing together heads of private wealth management firms alongside leaders from the luxury industry we hope to overcome the lack of formal research into this market and share key insights and knowledge. The summit aims to look at the various dimensions shaping the generation and utilization of wealth so as to illuminate how people manage their wealth as well as how they spend it. Perhaps more than ever, in these economically challenging times, one needs to seek out and find those extremely elusive pockets of wealth and as the competition increases, find more considered ways to engage with valued clients in the future.
According to the Credit Suisse 2011 Global Wealth Report there are 71,000 dollar millionaires in South Africa. The SALA Wealth Summit addresses a need for companies marketing to them, to understand how to generate, sustain and build connections with the wealth segment.
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The Launch of "THE LUXURY ANNUAL" - The Ethics of Luxury15th April 2012 |
The first and quintessential guide for luxury in Southern Africa: The Luxury Annual. |
Media Partners
