The Southern Africa Luxury Association ("SALA"), has been constituted to help
establish a solid foundation for the luxury and premium lifestyle industries in
South Africa and its neighbouring States.

It is the belief of the Association's creators and founders that in order to ensure
a sustainable economic future for the luxury brand landscape in South Africa,
the industry's stakeholders must begin to collaborate for mutual benefit and to act
collectively to strengthen the sector as a whole.

It is SALA's aim to encourage interaction, to provide industry insight, to foment
debate, facilitate networking and to foster collaboration between members,
all of which will inspire product and service improvements across industries.
Our objective is to support the growth of established, international luxury brands
as well as to develop the product quality and raise the brand awareness of younger,
local luxury enterprises.