There are four pillars that support the purpose of the Association.
1: Engage
We will promote networking, affiliation and partnership between members.
Members will engage with each other and salient sector issues by being invited to
private networking breakfasts and dinners as well as participating in a series of
quarterly SALA Briefings. These research-based gatherings will enable members to
discover and debate the topical challenges facing luxury and premium lifestyle
brands in the region today.
2: Inform
We will create and maintain physical and virtual forums for the exchange of
insights, knowledge and news between members.
Each year, SALA will commission a major piece of research to provide robust,
proprietary data and yield fresh insights to its members. The themes that emerge
from each study will provide the basis of the Association's Briefing series and will
inform its annual programme of projects and initiatives.
3: Educate
We will build relationships with graduate school programmes to empower and
strengthen talented individuals working in luxury and to accelerate development
of the sector's next generation of brand leaders.
4: Support
We will make a dynamic contribution to the development of sustainable community
projects in Africa by supporting existing causes espoused by luxury brands, through
the SALA Luxury Brand Accelerator and an annual gala dinner.
