There are four pillars that support the purpose of the Association.
1: Engage
We will promote networking, affiliation and partnership between members.
Members will engage with each other and salient sector issues by being invited to
private networking breakfasts and dinners as well as participating in a series of
quarterly SALA Briefings. These research-based gatherings will enable members to
discover and debate the topical challenges facing luxury and premium lifestyle
brands in the region today.
2: Inform
We will create and maintain physical and virtual forums for the exchange of
insights, knowledge and news between members.
Each year, SALA will commission a major piece of research to provide robust,
proprietary data and yield fresh insights to its members. The themes that emerge
from each study will provide the basis of the Association's Briefing series and will
inform its annual programme of projects and initiatives.
3: Educate
We will build relationships with graduate school programmes to empower and
strengthen talented individuals working in luxury and to accelerate development
of the sector's next generation of brand leaders.
4: Support
We will make a dynamic contribution to the development of sustainable community
projects in Africa by supporting existing causes espoused by luxury brands, through
the SALA Luxury Brand Accelerator and an annual gala dinner.
Events
 | 29th February 2012 Salon Prive at The Design Indaba |
SALA Wealth Summit7th March 2012 |
A two day summit with leading speakers in the luxury industry and wealth management space. This innovative conference is designed to explore the state of wealth in the South African market and to identify where lie the obstacles and the opportunities.
By bringing together heads of private wealth management firms alongside leaders from the luxury industry we hope to overcome the lack of formal research into this market and share key insights and knowledge. The summit aims to look at the various dimensions shaping the generation and utilization of wealth so as to illuminate how people manage their wealth as well as how they spend it. Perhaps more than ever, in these economically challenging times, one needs to seek out and find those extremely elusive pockets of wealth and as the competition increases, find more considered ways to engage with valued clients in the future.
According to the Credit Suisse 2011 Global Wealth Report there are 71,000 dollar millionaires in South Africa. The SALA Wealth Summit addresses a need for companies marketing to them, to understand how to generate, sustain and build connections with the wealth segment.
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The Launch of "THE LUXURY ANNUAL" - The Ethics of Luxury15th April 2012 |
The first and quintessential guide for luxury in Southern Africa: The Luxury Annual. |
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