1. SALA provides its members with invaluable peer-to-peer networking
opportunities and the chance to create new and strengthen existing
relationships with other luxury or premium lifestyle brands
operating in the region. This is facilitated via our series of events held throughout the year(see points 2 and 3 below).

2. Members are invited to attend SALA’s quarterly Briefing series alternating between the Hyatt Regency Rosebank and the One&Only Cape Town. These consist of 70-100 members and their guests networking over drinks and engaging in a moderated Q&A session with expert speakers each presenting their thoughts on the evening’s luxury topic. Where applicable, member brands are also asked to present any of their products or services that are of specific relevance to the evening's theme at the SALA Showcase.

3. Members are invited to SALA’s bi-monthly Prive' gatherings; a networking and knowledge-sharing breakfast or aperitif session held in a private room at an exclusive venue in either Cape Town or Johannesburg. Each event will focus on a topical theme and members are encouraged to take active participate in the debate.

4. Members are requested to participate in and benefit from the insights
arising  from the Association’s annual research study. Members will be
provided with a copy upon publication (priced at R4,500
to non-members).

5. A dedicated page on the www.SA-LA.org website is given to each Member
brand displaying their logo and summary information.

6. Every member is asked to offer the rest of the community an inter-member benefit (value-add or incentive) to encourage others to sample their products or services. It's quite simple really, all of our brands are selling to the same consumer, so by understanding how your peer brands do things, there's every chance you'll be able to improve your own business in some way in return.

7. Our vision for the Association is to foster collaboration: by proffering their
own lessons and experiences for others to learn from, members enter into a
virtuous circle of knowledge sharing in which best practices and industry
news can be  rapidly disseminated within a closed community.