1. SALA provides its members with invaluable peer-to-peer networking opportunities and the chance to create new and strengthen existing relationships with other luxury or premium lifestyle brands operating in the region. This is facilitated via our series of events held throughout the year (see points 2 and 3 below).

2. Members are invited to attend SALA’s quarterly Briefing series which in the first year alternated between the Hyatt Regency Rosebank and the One&Only Cape Town. For the subsequent calendar year, the SALA Briefing events will be hosted by The Orient Express group of hotels, with our Johannesburg members being hosted by The Westcliff and our Cape Town members enjoying the hospitality of The Mount Nelson. These events consist of 70-100 members and their guests networking over drinks and engaging in a moderated Q&A session with expert speakers each presenting their thoughts on the evening’s luxury topic. Where applicable, member brands are also asked to present any of their products or services that are of specific relevance to the evening's theme at the SALA Showcase.

3. Selected members are also invited to attend the SALA Prive events. These are smaller and more intimate networking events that take the format of a knowledge-sharing breakfast or aperitif session held in a private room at an exclusive venue in either Cape Town or Johannesburg. Each event will focus on a topical theme and members are encouraged to take active participate in the debate.

4. Members are requested to participate in and benefit from the insights arising from the Association’s annual research study. Members will be provided with a copy upon publication.

5. A dedicated page on the www.SA-LA.org website is given to each Member brand displaying their company summary information.

6. Every member is asked to offer the rest of the community an inter-member benefit (value-add or incentive) to encourage others to sample their products or services. It's quite simple really, all of our brands are selling to the same consumer, so by understanding how your peer brands do things, there's every chance you'll be able to improve your own business in some way in return.

7. Our vision for the Association is to foster collaboration: by proffering their own lessons and experiences for others to learn from, members enter into a virtuous circle of knowledge sharing in which best practices and industry news can be rapidly disseminated within a closed community.