Informing the Industry

SALA Briefing is a carefully orchestrated opportunity for the South African luxury and premium lifestyle communities to gather and engage in topical debate and informal networking.

SALA is committed to the creation and exchange of insights and these quarterly events are the Association's primary vehicle for maintaining this important dialogue.

Each SALA Briefing is focused on a theme that has emerged, from the Association's proprietary research initiatives, as a key issue or challenge facing the industry.

Four speakers, representing not only industry players but subject experts and independent commentators, will present their plural perspectives on the theme du jour in a slide-light, insight-heavy 'briefing'. These mini 'presentations' will be followed by a moderated Q&A session involving both the audience and the panel.

Formal proceedings are topped and tailed by networking over drinks and canapés, which are accompanied by a themed 'brand showcase' that will be married to each Briefing theme. This sponsored showcase is an opportunity for member brands to present new products and services to the market as well as promote industry awareness amongst peers and potential customers.

In year one, the Briefing themes will chart a roadmap for luxury in South Africa, reverting to first principles and exploring the definition and meaning of luxury brands both internationally and in the local context.

To enquire about attending or speaking at the SALA Briefings, please write to events@luxury-branding.com