SALA Briefing - Mapping the media paths to the HNW Consumer

10th November 2011
The Westcliff, Johannesburg

Reaching your market is paramount to business success. In this SALA Briefing we will survey the media landscape and its inextricable links to the luxury industry. Key speakers from these dynamic spheres will invite you to consider the values gained in investing through a variety of media; how to qualify prices, editorial, design and most importantly reach. Les Aupiais of Private Edition, Marc Ashton of Finweek, Dave McKenzie of Boo Media (Avusa Outdoor) and Ian Manning of Mediacomm will illuminate the industry with ways to value and reach out to the elusive high net worth consumer in South Africa.