The 'Accelerator' is an initiative whereby we will seek to identify nascent South African luxury brands - from any category - that display the creativity and potential to succeed on both the local and international stages.

Dependent of the location and quantum of private and/or public sponsorship SALA will task and work with independent agencies to provide professional resources and advice relevant to the brand in question so that it might develop more rapidly or be 'accelerated' along its trajectory towards recognition and success.

During a primary session with a brand we assess and analyze what that brands needs might need in terms of assistance in their development and growth. For some it may be a pragmatic distribution strategy to reach out to HNW clients, for others whilst their product quality may be strong their businesses may need brand identity design and collateral development, for some brands we script their brand story and enhance their customer experience design and help them position themselves vis-a-vis competitors. For other accelerator brands it may be the definition of values that can be filtered through their organization or, for most, it may be basic PR and communications planning for the luxury sector in SA to ensure they are more clearly seen as worthy of being noticed.

SALA has assisted in the acceleration of the following talent:

KEITH WHITE DIAMOND MASTERY
- Positioning, Strategy, HNW Client development, Brand Collaboration and Alignment Identification, Brand identity design & collateral development, Brand Naming & Range Segmentation, Copywriting of the Keith White story, Website sitemap & design assistance. The final website design was handled by Sploosh digital. View the strategic case study at http://issuu.com/brandwall/docs/kw_presentation_final_2010_feb

AIDAN BENNETTS DESIGN
- Positioning, Copywriting of the Aidan Bennetts story, Royalty & Contract Assistance. View the copy online at www.aidanbennetts.com

ARDMORE CERAMIC ART
- Event development to target HNW female clients so as to support this worthy design initiative. The event was co-hosted with 4 SALA brands and sponsored by a leading private wealthcare company so as to collaboratively reach out to more private clients.

HALDANE MARTIN
- SALA is committed to support high calibre talented designers and artisans. We believe in the unique design equity and manufacturing excellence of Haldane Martin. SALA acts as an ambassador for Haldane Martin internationally and where possible within the SALA network actively profiles the Haldane Martin success story as true to the potential of South African fine furniture production.

THE LETTERPRESS COMPANY
- SALA works with The Letterpress Company and supports their fine handcrafted stationary through viral marketing and as a brand ambassador within the SALA network. The talented duo of Gitanjali Maharaj and Anton Visser deserve the acclaim they have received as one of the leading printers in South Africa who are dedicated to the pursuit of perfection in their labour intensive art-form.

ABIGAIL KEATS ATELIER
- SALA lightly works with Abigail Keats & John Keats to storyline this young, new generation of fashion designer who we believe in a few years will be the quintessential success story for South African fashion and who already has aspects of Karen Millen, Burberry and Coast in her distinctive lines that are available at her atelier in Johannesburg.